Sunday, 22 January 2023

Livestreaming Video and Camera Market Size, Share, Growth Analysis, Industry Updates and Forecast 2031

Global Livestreaming Video and Camera Market Key Insights

During the forecast period of 2023-2035, the global livestreaming video and camera market is expected to reach an estimated value of ~USD 3500 million by 2035, by expanding at a CAGR of ~13%. The market further generated a revenue of ~USD 2200 million in the year 2022. Major key factors propelling the growth of livestreaming video and camera market worldwide are the growing trends of online video blogging along with the numerous benefits associated with the use of these cameras across the globe.

Market Definition of Livestreaming Video and Camera

Streaming is the method of information transmission that is used when an individual views a video via the internet. It is a technique for sending video files in parts, usually from a remote storage location. Only a few seconds of the video are broadcast over the internet at once, so client devices do not need to download the entire file before playing it. Live streaming is the delivery of a video stream via the web in actual without first being recorded and saved. TV broadcasts, computer game streaming, and social networking videos can all now be streamed live.

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Global Livestreaming Video and Camera Market: Growth Drivers

The growth of the global livestreaming video and camera market can majorly be attributed to the rise in the number of smartphone penetration worldwide, increasing adoption of the internet, and the surge in demand for on-demand video content. For instance, according to the statistics by the International Telecommunication Union (ITU), the number of people using the internet grew from 1.1 billion in 2005 to 3.7 billion in the year 2018. Further, it was noted that by the end of 2019, the number of internet users around the world was close to 4 Billion. On the other hand, the market growth can also be attributed to the rapid growth in the social media users, in the field of livestreaming video and camera. For instance, in the year 2018, the number of live broadcasts on one of the social media platforms crossed 3 billion.

The global livestreaming video and camera market is also estimated to grow majorly on account of the following:

·        Expansion of the Content Creating Industry Across the Globe

·        Increasing Penetration of Internet

·        Analytical Tracking of Live Streaming Videos

·        Spiking Number of Users of Social Media

·        Rising Investment in Social Media Platforms

Global Livestreaming Video and Camera Market: Restraining Factor

The high cost of cameras, as well as the need for high-bandwidth for streaming live video, are the major factors estimated to be the major hindrance to the growth of the global livestreaming video and camera market during the forecast period.

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Global Livestreaming Video and Camera Market Segmentation 

· By End-user (Individual & Professional Content Creators, and Enterprises)

The individual & professional content creators segment, amongst all the other segments, is anticipated to garner the largest revenue by the end of 2035. The growth of the segment can be attributed to the highly growing number of content creators across the globe, and the demand of online content among the population. It was noted that about 1.2 million professional content creators post their work on YouTube, 500,010 do so on Instagram, 300,001 do so on Twitch, and many others do so on other social media sites and these numbers are estimated to rise further during the forecast period.

· By Application (Social Media Live Streaming, Business Live Streaming, Classroom Live Streaming, Events Live Streaming, Live Streaming E-Commerce, & Others)

·     By Resolution (2K, 4K, 8K, and Others)

· By Cameras (DSLR, Mirrorless, Camcorder, PTZ Camera, Action Camera, and Webcams)

·     By Region

The North America livestreaming video and camera market is anticipated to hold the largest market share by the end of 2035 among the market in all the other regions. The growth of the market can be attributed to the increasing usage of the internet and the growing number of smartphone users in the region. In the United States, there were about 307 million internet users in 2022, around 271 million people were using social media actively at the time, and around 91% of American internet users used a mobile phone to access the internet during the third quarter of 2021. In addition to this, the growing digitalization and the rising investment in technology are predicted to propel market growth.

The market research report on global livestreaming video and camera also includes the market size, market revenue, Y-o-Y growth, and key player analysis applicable for the market in North America (U.S., and Canada), Latin America (Brazil, Mexico, Argentina, Rest of Latin America), Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific), Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), and Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa).

Key Market Players Featured in the Global Livestreaming Video and Camera Market

Some of the key players of the global livestreaming video and camera market are Panasonic Corporation, ARRI AG, Sony Corporation, Blackmagic Design Pty. Ltd., Canon, Inc., GoPro, Inc., Nikon Corporation., and others.

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