Global Livestreaming Video and Camera Market Key Insights
During the forecast period of 2023-2035, the
global livestreaming video and camera market
is expected to reach an estimated value of ~USD 3500 million by 2035, by
expanding at a CAGR of ~13%. The market further generated a revenue of ~USD 2200
million in the year 2022. Major key factors propelling the growth of livestreaming
video and camera market worldwide are the growing trends of online video blogging along with the
numerous benefits associated with the use of these cameras across the globe.
Market Definition of Livestreaming Video and
Camera
Streaming is the method of information transmission that is
used when an individual views a video via the internet. It is a technique
for sending video files in parts, usually from a remote storage location. Only
a few seconds of the video are broadcast over the internet at once, so client
devices do not need to download the entire file before playing it. Live streaming
is the delivery of a video stream via the web in actual without first being
recorded and saved. TV broadcasts, computer game streaming, and social
networking videos can all now be streamed live.
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Global Livestreaming Video and Camera Market: Growth Drivers
The
growth of the global livestreaming video and camera market can majorly be
attributed to the rise in the number of smartphone penetration worldwide,
increasing adoption of the internet, and the surge in demand for on-demand
video content. For instance, according to the statistics by the International
Telecommunication Union (ITU), the number of people using the internet grew
from 1.1 billion in 2005 to 3.7 billion in the year 2018. Further, it was noted
that by the end of 2019, the number of internet users around the world was
close to 4 Billion. On the other hand, the market growth can also be attributed
to the rapid growth in the social media users, in the field of livestreaming
video and camera. For instance, in the year 2018, the number of live broadcasts
on one of the social media platforms crossed 3 billion.
The
global livestreaming video and camera market is also estimated to grow majorly
on account of the following:
·
Expansion of the Content
Creating Industry Across the Globe
·
Increasing Penetration of
Internet
·
Analytical Tracking of Live
Streaming Videos
·
Spiking Number of Users of
Social Media
·
Rising Investment in Social
Media Platforms
Global Livestreaming Video and Camera Market: Restraining Factor
The high
cost of cameras, as well as the need for high-bandwidth for streaming live
video, are the major factors estimated to be the major hindrance to the growth
of the global livestreaming video and camera market during the forecast period.
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Global Livestreaming Video and
Camera Market Segmentation
· By End-user (Individual & Professional Content Creators, and
Enterprises)
The individual
& professional content creators segment, amongst all the other segments, is anticipated
to garner the largest revenue by the end of 2035. The growth of the segment can
be attributed to the highly growing number of content creators across the
globe, and the demand of online content among the population. It was noted that
about 1.2 million professional content creators post their work on YouTube,
500,010 do so on Instagram, 300,001 do so on Twitch, and many others do so on
other social media sites and these numbers are estimated to rise further during
the forecast period.
· By Application (Social Media Live Streaming,
Business Live Streaming, Classroom Live Streaming, Events Live Streaming, Live
Streaming E-Commerce, & Others)
· By Resolution (2K, 4K, 8K, and Others)
· By Cameras (DSLR, Mirrorless, Camcorder, PTZ Camera, Action
Camera, and Webcams)
· By Region
The North America livestreaming
video and camera market is
anticipated to hold the largest market share by the end of 2035 among the
market in all the other regions. The growth of the market can be attributed to
the increasing usage of the internet and the growing number of smartphone users
in the region. In the United States, there were about 307 million internet
users in 2022, around 271 million people were using social media actively at
the time, and around 91% of American internet users used a mobile phone to
access the internet during the third quarter of 2021. In addition to this, the
growing digitalization and the rising investment in technology are predicted to
propel market growth.
The market research report on global livestreaming
video and camera also includes
the market size, market revenue, Y-o-Y growth, and key player analysis
applicable for the market in North America (U.S., and Canada), Latin America
(Brazil, Mexico, Argentina, Rest of Latin America), Asia-Pacific (China, India, Japan, South Korea,
Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific), Europe (U.K., Germany, France, Italy, Spain,
Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden,
Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest
of Europe), and Middle East and
Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North
Africa, South Africa, Rest of Middle East and Africa).
Key
Market Players Featured in the Global Livestreaming Video and Camera Market
Some of
the key players of the global livestreaming video and camera market are Panasonic
Corporation, ARRI AG, Sony Corporation, Blackmagic Design Pty. Ltd., Canon,
Inc., GoPro, Inc., Nikon Corporation., and others.
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